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Newsletter Nº5

14 Brand Trends for 2014

These 14 new trends provide brands and marketers with an opportunity to break habits and embrace new methods of brand engagement, new business models, new technologies, and for those who embrace them, new and profitable opportunities.


Hidden Metaphors Get under Our Skin

Our surroundings can trigger figurative thinking and influence behavior.


¿Caro el café de Starbucks? A nuestro cerebro le parece barato

¿Son verdaderamente caros los cafés de Starbucks? Puede que sí, pero lo cierto es que a nuestro cerebro les parecen baratos. Así lo concluye al menos un reciente estudio llevado a cabo por el neurobiólogo alemán Kai-Markus Müller.


How research can connect shopper attitudes and behaviors

Debranding won't work for everyone. But this strategy is one to watch.


Do People Connect With Brands At An Emotional Level?

Brands want to engage with us at an emotional level. So emotional benefits must be key to understanding what motivates people to buy, right? Perhaps not!


The value of mixing conjoint with qualitative

While acknowledging the limitations of doing so, the author argues that it’s possible to successfully incorporate a conjoint study into the qualitative setting.


What Makes Amazon Customer Service So Satisfying?

In a new December 2013 Foresee Experience Index report, retail giant Amazon stands at the top of 100 globally-known brands across seven major industries for best customer experience.


Emerging Markets: What to Know Before You Go

With Europe still in the throes of recession and the U.S. economy growing at a snail's pace, companies and investors are naturally looking to emerging economies for more attractive growth opportunities abroad.


New Research: Rituals Make Us Value Things More

New research demonstrates that the power of rituals goes even further – they can increase our perception of value, too. In other words, if employees perform rituals as part of their jobs, they are likely to find their jobs more rewarding. And if consumers use a ritual to experience your product, they are likely to enjoy it more and be willing to pay more for it.


Ouija Board Neuromarketing

Every neuromarketing technique has one main purpose: get beneath consumers’ conscious reactions and see what they think subconsciously. While some neuromarketers employ high tech equipment like fMRI machines, a Canadian group says a simple device first used in 1890 may unlock our brain’s secrets. A team from the University of British Columbia’s Visual Cognition Lab thinks that, used properly, the Ouija Board can show what subjects are really thinking.